Boosting Gen Z engagement for Levi's
Enhancing Levi’s digital loyalty program, tailored to captivate and retain the elusive Gen Z demographic.
Client
Levi Strauss & Co.
ROLE
Client & Strategic Program Lead
Challenge
Levi’s wanted to adapt their loyalty program to better engage Gen Z consumers, who are deeply integrated into digital environments and have high expectations for online interaction.
Solution
We redefined the digital validation process to fit a pandemic-affected landscape, utilizing an experimentation funnel to rapidly test and iterate on new loyalty features. This approach allowed for quick adaptation based on direct feedback from Gen Z users.
Result
The revamped loyalty program in order to increase Gen Z engagement, resulting in higher average order values and deeper brand loyalty. Levi’s gained valuable insights into preferred digital features, optimizing their approach to meet the desires of a digitally native audience.
